WHO WE ARE

“If we say ‘no’ so must everyone else in the industry.”

Elevate Brand Marketing is a mix of industry specialists (including client-side, supplier and distributor), ad industry veterans and brand management professionals. In short, someone on our team has “been in your shoes” and we understand the challenges you face. We’ll make you look like a rock star.

We offer a truly unique end-to-end solution including our office in China and our full-service warehouse in Dallas, Texas. No one can source, produce and distribute branded merchandise, custom packaging and game-day giveaways better than we can.

We are serious about only one thing – delivering for our clients.

LEADERSHIP

Jeff Sampson

Founder and President
  • You can’t fix stupid. – Ron White
  • YEARS OF EXPERIENCE

    26

  • ABOUT

    Jeff is a 20+ year veteran of the promotional products industry. He has a passion for making his clients look great and simply getting the job done well. Our company motto (“We don’t say no unless everyone else say’s no – and maybe not even then”) originates with Jeff. He loves to deliver the unexpected and next-to-impossible (ask him about the Moon Rock). Of course we all shake our heads in bewilderment when he accepts some of these challenges but somehow he always manages to get it done.



    He started his career in corporate sales and incentives for one of the world’s premier retailers. Later he became Regional Sales Manager for a top 10 promotional products distributor where he managed 22 reps and grew his territory volume 25% for 3 consecutive years to over $45 million in annual sales. Over the years Jeff has had significant successes but we like to remind him of the time (before Al Gore invented the internet) he passed on the opportunity to secure the URL for his corporate employer – he felt that “this world-wide web thing” would never take off.


    Jeff was born in Wichita Falls, Texas and literally grew up in the business. His grandparents owned a print shop so his summers were spent learning the ins and outs of printing and promotions. Upon moving to Houston, he was an all-district soccer player, an Eagle Scout and then an honors graduate from Texas A&M with a degree in Marketing and Retail. Along the way he was VP of Entertainment Programs for A&M’s Memorial Student Center where he managed 5 direct reports and 8 committees (overachieve much?). Jeff and team executed more than 100 events each year including sell out concerts like Garth Brooks, Clint Black and Jesus Jones.


    In his spare time Jeff loves to golf, remodel houses and manage the Texas Rangers (look out Jeff Bannister!). He lives with his wife and Buddy, the company mascot, in Dallas.

Tiffany Gomas

Vice President, Client Services
  • If you obey all the rules, you miss all the fun. – Katharine Hepburn
  • YEARS OF EXPERIENCE

    10

  • ABOUT

    Tiffany has dedicated her 10 year career to growing business by strengthening client relationships and planning and executing large-scale promotional campaigns. She has had particular success assisting clients with new store openings, product launches and tailored VIP events. At Elevate, Tiffany manages our client services team imbuing them with her passion for delivering brand merchandise and events, on time and on budget.


    She started in the promotional products industry upon graduating college. In her first role she grew an account from $1MM to $4MM in annual revenue over the course of only a few years and was twice recognized as the #1 sales producer. She quickly rose from Account Executive to Senior Director of Marketing & Promotions before joining Elevate as VP, Client Services. In 2017 Tiffany was named a Rising Star by PPB Magazine!


    Tiffany was born in Ft. Worth and raised in Azle, Texas. She graduated with honors from Oklahoma State University and subsequently moved to Seattle. We lured her back to Texas by promising some decent barbeque and consecutive days of no rain.


    When not working Tiffany is an adrenaline junkie who loves travel, scuba diving, snow skiing and live concerts. She’s now living back in Dallas with her kick-ass puppy Sammy but yearns for an overseas assignment – when we open up our next international client service office, she’ll be on our short list.

Mike Tarter

Senior Account Manager
  • This ain’t my first rodeo. – Joan Crawford
  • YEARS OF EXPERIENCE

    16

  • ABOUT

    Mike is our switch hitter. After spending 15 years at interactive agencies (MC Communications and Improv) and online retailers (eSports Partners and LF Beauty) designing and activating advertising campaigns and ecommerce sites, he successfully transitioned into account management. Today he manages a robust portfolio for Elevate, but we never let him forget his creative roots so he regularly has to switch roles and perform design support for our clients.


    In the past Mike has been an all-star performer creating better online user experiences for NFL and NCAA online team shops that dramatically decreased shopping cart abandonment and increased sales to record levels. With Elevate he grew one client’s online e-commerce volume 300% in a single year.



    Mike was born in Minneapolis and raised in Atlanta. In high school he was good enough to attend a MLB tryout camp where he got to meet Chipper Jones and Ron Gant. Even better, he impressed the scouts and, upon graduation, was drafted in the 16th round by the Atlanta Braves. However the lure of fame and fortune in pro baseball wasn’t enough to pull Mike away from college (BS in Fine Arts from University of South Carolina) and an exciting career in promotional marketing – although he did spend two seasons with the Sioux Falls Canaries in the Northern League.


    Outside of the office Mike loves a round of golf, a softball game and overseeing his burgeoning collection of 1980’s Transformer toys. Of course he can also be found coaching a select youth baseball team featuring his son – a future major leaguer. Mike lives in Frisco, Texas with his wife, son and Siberian Husky.

Dave Sedlin

Vice President, Marketing
  • If you can’t beat them, arrange to have them beaten. – George Carlin
  • YEARS OF EXPERIENCE

    27

  • ABOUT

    Dave is our “corporate” guy. He spent over 25 years working in Consumer Behavior, Marketing Consulting and Brand Management at places like Dr. Pepper Snapple Group, The Nielsen Company and TM Advertising. He was also an early adopter of Consumer Neuroscience (no, seriously), the practice of using brainwaves to improve marketing strategy, TV and print advertising and package design.


    He’s fond of reminding us that he received a Gold Effie from the American Marketing Association for the “Make 7 Up Yours” advertising campaign. Of course he leaves out that he was also such a genius that he passed on the opportunity to lock in 7 Up as an original sponsor of a new TV show saying, quote “that’s the stupidest idea for a show ever” – Survivor has now been on the air more than 15 years.


    Born in Bogalusa, Louisiana and raised in Baton Rouge, Dave has lived in 7 US cities, 4 countries and has visited more than 15 other nations. He has a Bachelor’s degree in Marketing from Louisiana State University and a MBA from Southern Methodist University.


    Dave loves to cook, play softball and soccer, fly small planes and recite ridiculous trivial facts – especially regarding obscure 70’s bands. He currently lives in Dallas, Texas with several plants.

Russ Burchard

Vice President, Global Sourcing
  • If you don’t know where you’re going, you might end up someplace else. – Yogi Berra
  • YEARS OF EXPERIENCE

    27

  • ABOUT

    Russ is remarkably knowledgeable in all things sourcing and contract manufacturing. Before following his entrepreneurial itch, he worked at UPS for more than two decades becoming an expert in operations, distribution and global logistics.


    Upon tiring of “working for other people,” Russ became a small business builder successfully creating an investment group from the ground up, then an adult sports league/social events company that eventually had over 10,000 members. Then it was on to open and run the global sourcing division of Elevate Brand Marketing. 


    His business successes are easy to see but some of Russ’ other pursuits make him our renaissance man. In addition to being a US Coast Guard veteran and an avid golfer, he’s an artist and an accomplished musician having played in a professional jazz band for years.


    Russ was born in San Diego and grew up in Middleton, Idaho where he got his love of the great outdoors. He went to Boise State and BYU before graduating from DeVry Institute with a Computer Science degree and has since completed graduate studies at LeTourneau University. It was while in school he became a part time driver for UPS which turned into his 20 year career.


    When not working unbelievable hours (a byproduct of living 12 time zones away from colleagues and clients) Russ enjoys travel, sports and reading. He currently lives in Shenzhen, China and runs our global operations from there.

David Watkins

Director, Business Development
  • A person who never made a mistake never tried anything new. - Albert Einstein
  • YEARS OF EXPERIENCE

    12

  • ABOUT

    David has built a career on performance – both in front of clients and in front of television audiences. He has achieved success by placing the client’s needs first building territory sales to new levels and tailoring product offerings to address specific client objectives. His career in television taught him the importance of communication, teamwork and hitting deadlines.

     

    Before joining Elevate Brand Marketing, David was a star in the medical sales arena. During this time, he outpaced his sales targets several times and earned Top New Salesman recognition. Prior to embarking on a sales career, he was a sports reporter, anchor and host on TV stations in Minneapolis and Dallas. His work in front of the camera earned him many accolades including 3 Emmy Awards, a Murrow Award and recognition as the AP Top Texas Sports Anchor. His knowledge of the innerworkings of both the sports and corporate worlds make him an ideal fit for Elevate’s new business focus in these areas.

     

    David was born and raised in Plano, Texas. He matriculated at the University of Missouri graduating with a degree in journalism and a minor in business.

     

    When not trying to keep up with his two infant children, David is an avid golfer. He is also an internet star having brought the phenomenon known as “Dufnering” to the Twittershere (it was the top trending topic worldwide for a hot second). He was also a Guinness World Record holder for playing the longest singles tennis match in history.

James Mitchell

Vice President, Operations
  • Great things are done by a series of small things brought together. Vincent Van Gogh
  • YEARS OF EXPERIENCE

    26

  • ABOUT

    Running a unit focused on warehousing, kitting and fulfillment requires a special skill set. It requires the ability to hire and train a wide variety of employees, manage client relationships and keep an eye on every little detail. It’s hard to find all of that in one person but we did it.

     

    James is a guy who has seen it and done it before.  He has more than two dozen years management experience in retailing and distribution.  Among other warehouse operations James recently managed the distribution and logistics at Neiman Marcus’ Clearance Division.  During his twelve-year stint with Neiman’s he learned the value of high end customer service and maniacal attention to detail – both of which he brought to our warehouse operations.

     

    From college to now, he has moved twenty-four times across Texas, Oklahoma, Louisiana and Mississippi – although he is quick to point out that those were promotions not career changes. 


    James was born in Stuttgart, Germany, the son of a military man, and spent his childhood in Mississippi. He went to Mississippi College where he played football and helped the Choctaw’s win a Division II national title. He completed his education earning a Bachelor of Arts degree from University of Texas at Arlington.

     

    He has been married for thirty years and currently has three children all in college at the same time – as the great actor, Mr. T once said, “I pity the fool”. James enjoys the BBQ pit, even once owning his own BBQ restaurant.  He says it was the best 80-hour-a-week, no-pay job that he ever had.

the team

Jeff Hibdon

Shipping Manager

Liz Torres

Shipping Manager

Paola Morales

Sourcing Manager

Leslie Qian

QC Manager

Elly Wang

Production Manager

Qiana Hawkins

Accounting Manager

Michelle Irwin

Inside Sales Manager

Katie Fagan

Manager, Creative Services

Pete Montanez

General Manager, Operations